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It’s easy to focus on short-term goals rather than long-term goals. Getting a user to donate, or attend an event is simple – and can be easily measured. But once a user takes action is when the hard work really starts. In order to achieve long-term success, you constantly have to be thinking down the road and asking yourself “what’s next?” In this workbook, you will learn how to chart a course for where you want supporters to go next, engagement methods for raising awareness and recruiting volunteers, and “What’s next?” actions you can ask users to take. |
