Yet this research highlights that when looking at their own organizations, CMOs expressed doubts about organizational readiness to expand and advance the omni-channel experience through richer personalization, indicating they are not prepared to leverage intelligence gathered across listening posts to deliver a better customer experience. In an effort to master data science, many admit it can be a challenge to remember the human being behind the ‘target’.

Explore key findings and analysis from the editorial team at the CMO Council and dive into detailed charts and graphs and expert commentary.