When content marketing falls flat, it's usually not a quality problem--it's an audience problem. This executive guide will get you started on the path to ensuring that your content gets seen by the audiences that matter to your brand.

This guide includes:

• 5 benefits of content promotion and distribution
• 4 content promotion and distribution rules of thumb
• 7 types of highly promotable, high-impact content
• 13 content promotion and distribution channels
• The content promotion and distribution tools
• The content promotion and distribution influencers to follow