But if selling online is so great, why do so many etailers fail? Why are some websites more difficult to navigate than the autobahn on a Vespa? Finding a shopping cart that works for business objectives can be similarly harrowing.

Whether you’re a very small business selling paper mache statues of James Bond, or a multi-national corporation offering wholesale products to distributors, the capabilities an ecommerce cart must address through or via the cart include:

• Acquiring new customers.
• Displaying products/services.
• Processing orders and payments.
• Rate increases or decreases.