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But if selling online is so great, why do so many etailers fail? Why are some websites more difficult to navigate than the autobahn on a Vespa? Finding a shopping cart that works for business objectives can be similarly harrowing. Whether you’re a very small business selling paper mache statues of James Bond, or a multi-national corporation offering wholesale products to distributors, the capabilities an ecommerce cart must address through or via the cart include:
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