Find out how buying intent data can transform Inbound to ABM and accelerate sales and marketing. Uncover how to build and activate data-driven campaigns, and join us and other leading B2B marketers for interactive Q&As, breakouts and more.

Agenda

08:45am: Event opens and registration

09:00am: Coffee and pastries served

09:15am: Welcome and introduction

09:30am: Jon Clarke – [Intent Data]

10:15am: Alex Embling – [Intent -Driven Campaign Activation]

11.15am: Interactive Q&A & brunch

Location

Browns Covent Garden, 82-84 Saint Martin’s Lane, London, WC2N 4AG

Who is this event for?

• Anyone running or thinking about Inbound to ABM programmes, sales and demand generation
• Those looking to find out how buying intent data can transform ABM, accelerate growth and increase sales and marketing pipelines.
• Sales and marketers who recognise the need to change to an intent-based, account-centric approach
• Those looking to activate their intent-data based campaigns

What will the event cover?

• Understand the advantages of intent data-driven campaigns, and how to transform your strategy from broad-based to behaviour-based marketing
• Learn key steps, considerations and technologies to activate and build intent-driven campaigns
• Join a breakout session to discuss the biggest challenges for sales and marketing

The event will conclude with an informal Q&A and networking session by marketing professionals from Strategic IC and Cyance

Over 3 hours, we’ll outline key considerations and tips for building and activating intent data-driven campaigns, and explore how such campaigns drive advantage for account-based activities.

Save your space to join leading B2B sales and marketing experts, and learn how to enable higher-value, data-driven revenue marketing programmes.

Request Free!