Customer Experience for the Modern Marketer: How New Business Demands Have Changed the Customer Experience Mandate

Date: Wednesday, April 23, 2014
Time: 11:00 am PT/ 2:00 pm ET

During this hour-long interactive webcast you’ll gain real-world insights from experts in customer experience management as well as leading edge marketers making shifts in how they champion customer centricity in their own organizations. We’ll take a look at the importance of actionable data, the new sentiments of both the btob and btoc mobile-dependent buyer, and how to architect a successful, comprehensive customer experience strategy.

Speakers:
Liz Miller, VP of Marketing – CMO Council
Jamie Anderson, Global VP Product Marketing – SAP

Request Free!