In pure marketing terms, social media influencers deliver commentary that boils down to free publicity, enhanced by the authenticity of the known and trusted opinion maker. This can be a home run. But how do you make it happen? You'll need to take a measured approach to attracting social influencers in order to maximize your ROI. In this whitepaper, we’ll cover:

• The power of social influence
• Choosing the right influencers
• Attracting influencers to your product or service
• What to do to become an influencer