Using Facebook for business purposes is sometimes difficult, because its rules and algorithms can make it hard to ensure your followers see your posts. However, Facebook is one of the best tools for targeting a specific audience through paid campaigns. Facebook knows a lot about its users (more so than we ever thought), and it uses this information to your advantage when you purchase ads.

This guide includes:

• Creating your page and beyond the basics 
• 7 important features to pay attention to
• 11 tips for engaging an audience of followers and customers

Start using Facebook to your advantage today.