Creating Real-Time Individualized Campaigns Around Every Imaginable Buyer Behavior

While mastering behavioral marketing requires a well-thought-out combination of technology, vision and skills, the most critical elements are a unified master database and a powerful interaction engine. This white paper will talk about each and the role they play in behavioral marketing automation. This will also look at how you can use behavioral marketing technologies, such as Silverpop's Universal Behaviors, to deliver cross-channel, real-time communications tailored to every individual in your database. Request Free!