In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust.

To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.

Download this ebook and get answers to all of your questions like:

• What is employee advocacy and how can it help my company?
• What challenges do companies face on social media?
• How does employee marketing solve those challenges?
• How do I turn my employees into powerful brand advocates?
• How do I get started with employee advocacy?
• What features should I look for in an advocacy solution?