What is it about dials and gauges on today’s dashboards? The punishment for focusing on the interface is comments like So what? or That’s nice to know, but what do I do with that?

By contrast, effective dashboards become indispensable. Executives quote from the dashboard, integrate it into their presentations, and use it as input to important strategy meetings.

Within this paper, we will share with you:

• Why you don’t want to start with dials and gauges
• How to make dashboards indispensable through integration 
• Quantitative techniques that bring the numbers to life 
• How to make dashboards tell the whole story  about a campaign or strategy
• The top 10 ways to make your dashboards actionable