“More than 60% of B2B marketers surveyed said they plan to implement an ABM program within the next year.” – Sirius Decisions

Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. We gathered insights from 150+ agencies about:

• The sweet spot for account-based marketing tactics
• Real tips agencies can use to get started
• How marketing automation makes ABM more successful

What is Account-Based Marketing?
Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.

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