According to a report by Marketo, when leads that are not immediately sales ready are properly nurtured, “they are three times more likely to become a sales lead in a given month than if they are not nurtured.” This statistic cannot be ignored by B2B marketers. This white paper will show how to strengthen and refine your lead nurturing process, plus tips to help you capture sales and boost ROI even with leads that don't close on the initial call, including:
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