A healthy contact list is key to email marketing success. We know this at iContact because not only do we provide an email marketing product, we are email marketers ourselves. Our many years of experience tell us that without a good list, marketing efforts go nowhere.

Let’s face it, list management is not a high-profile, exciting task on the marketing To Do list. Nevertheless, it is a marketing best practice for a reason — poor list management impacts deliverability, sender reputation, and the effectiveness of every single email marketing campaign you send. How to achieve list hygiene, list growth, and list segmentation are among the most frequently asked questions we get from our own customers.

In order to take a closer look at how marketers approach email list management and what they view as the most significant challenges, iContact partnered with Ascend2 to survey marketing decision-makers about how list strategy was impacting their businesses and organizations.

Feel free to put this research to work in your organization’s marketing strategy. Clip the charts and write about them in your blog or share them on social media.