The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business.

Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:

• Know – your ads, article, and referred leads
• Like – your web site, reception, and email newsletter
• Trust – your marketing kit, white papers, and sales presentations
• Try – webinars, evaluations, and nuturing activites
• Buy – fulfillment, new customer kit, delivery, and financial arrangements
• Repeat – post customer survey, cross-sell presentations, and quarterly events
• Refer – results reviews, partner introductions, peer 2 peer webinars, and community building

It’s time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective.

​With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.

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