While buyer personas, surveys, and search marketing data can get you in the ballpark, LeadTail believes social media insights are now a “must-have” for understanding HR decision makers in a way that becomes truly actionable.

With this in mind, Leadtail developed this report, HR Executives on Twitter, to provide social media insights into the patterns and behaviors of HR decision makers. Using Leadtail’s B2B Social Marketing technology to analyze data from Twitter, this report reveals insights about HR executives to help you answer questions such as:

• Which social networks are HR professionals active on?
• What topics are they talking about?
• How are they using mobile to engage via social media?
• What sources of content are HR executives sharing?
• What are the most influential people, brands, and publications with HR professionals?

Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing HR decision makers, and getting them to take the actions you care about most.