The B2B Product Marketing Playbook

B2B product marketers keep sales, marketing, and product moving toward the same goal. But with so many players, it's easy to drop the ball, resulting in lost deals, departmental blame games, and flimsy product messaging. Get your copy of The B2B Product Marketing Playbook, and learn specific tactics to: Plan a seamless go-to-market strategy across departments and teams Create a collateral development workflow that sparks accountability and visibility across stakeholders Distribute collateral effectively across sales teams and regions Optimize product launches to become even more targeted and data-driven Play smarter, not harder. Download your playbook now. Request Free!