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With this quarter’s Smart Social Report, we’ll follow up with our 50 major brands to measure their growth in social sophistication. We’ll then dive deep into topics pertinent right now: we’ll decipher the actual (as opposed to rumored) social maturity of European brands, as well as how brands can establish a voice on Reddit, take advantage of messaging apps, and determine the half-life of their social content to better serve their bottom line. |
