More than 90% of consumers celebrate the holidays. That's a lot of cookies consumed and presents wrapped. That's also a lot of people brands can reach with their holiday ads.

Over the past few years, brands have relied heavily on digital channels, like social media, to promote their holiday sales. Digital channels have been perceived as more measurable and data-driven than TV — but that's no longer true.

The rise of connected TV (CTV), combined with improvements in targeting and attribution, gives brands the opportunity to use TV as a performance channel this holiday season. In this guide, you'll learn:

• The three types of holiday shoppers and how to effectively reach them with CTV
• How to measure success of your holiday campaigns
• Six best practices for designing your holiday ads
• And much more

Download your copy to start building your holiday CTV strategy.