Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be.

The key findings of this guide can be summarized, and various strategies suggested for maximizing the customer experience while improving profitability and managing cost.

Download the guide today to learn the key steps to improve your customer experience strategy.

Included in this guide:

• What does CX mean to a customer?
• Survey studies by B2B and B2C
• CX future strategy