US consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation of economic suffocation among consumers.

In this study we analyze US consumer behavior in different categories. These insights are very valuable for brands and their marketing strategies.

Report Highlights:

• Which products are consumers taking out of their basket in the US
• Which are the critical consumer spending drivers
• Which retailers are winning the game in a stormy economy

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