Unlock the massive potential of ecommerce and digital marketing in 2023. Increased online spending by millennials, and the pandemic's positive effect on digital marketplace acceptance, present opportunities you can capitalize on. Don't let headlines and trends obscure your outlook—take control of your retail narrative with analytics and AI solutions that drive revenue, decrease costs, and improve customer experiences. Learn from real-world examples and implement quick win methods to increase profitability immediately, including reducing ad spend with business intelligence, increasing revenue per visitor through experimentation, driving customer lifetime value with conversion rate optimization, and doubling upsell/cross-sell revenue with machine learning and AI. Finish the year strong by transforming your retail performance now.