Dive into the future of digital advertising with our concise cheat sheet on the rise of retail media and its effects on the retail and advertising ecosystem.

Here’s what you'll learn:

• Why we forecast retail media to command nearly 20% of digital ad spend by 2024
• Who the leaders and underdogs are based on growth rates across platforms
• Why in-store still holds a powerful allure for shoppers

Grab your copy to understand the potential of retail media for your business.

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