An effective revenue process requires a shared source of truth, or SSOT, for all mission-critical data.

In turn, that SSOT requires the guidance of revenue operations leaders who are dedicated to creating shared understanding through intelligent technology, agreed-upon frameworks, and documented definitions of key terms, like sales stages and forecast categories.

Download this white paper to learn:

• How to identify data delivery methods and align with sales cadences
• Why standardizing KPI definitions and sales terminology is important
• How to define ownership and governance of shared source of truth
• Plus, get ready-to-use RevOps worksheets on KPIs, sales stages, and forecast terminology
• About the Revenue Operations Council:
• The Revenue Operations Council features thought leaders across the world’s most effective revenue teams, who provide market education on strategy, best practices, and professional development to the worldwide revenue operations community.