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Gen Z is a powerful and unique group of consumers, with purchasing power on the rise. For brands, understanding their shopping behavior and spending power is key to success. Gen Z trusts Creators more than social media ads and celebrities when making purchase decisions, according to LTK’s 2023 Gen Z Shopper Study. In this new whitepaper, LTK Insights shares findings from the study with important advice for developing an effective marketing strategy. Covered topics include: Gen Z shopping habits, with upcoming summer 2023 trends Economic check-in Insights on Gen Z linking behavior |
