For the past few years, the data landscape has faced significant upheaval. To address these challenges, brands and other stakeholders are experimenting with numerous ways to engage online consumers while not running afoul of privacy concerns.

Included in this Trendline: 

• Why CMOs might cut the size of their analytic departments in 2023
• What the data clean room craze means for marketers
• How technology changes the way beauty brands interact with consumers