The data is clear. Share of voice (SOV) leads to increased market share.  For every 10 points of excess SOV, brands tend to grow market share an extra 0.5%. For brand leaders, it’s an extra 1.5% (Binet & Field).

So, have you evaluated your brand's SOV lately? This might be the market to take a closer look and BlueOcean is a powerful tool in maximizing SOV. 

Download to learn:

• The value and significance of SOV
• Strategies your brand can implement to increase SOV
• 3 ways BlueOcean can help you accelerate market share growth