Amazon offers a range of advertising solutions for brands and sellers of any size to meet their marketing goals and grow their business. Whether you want to drive brand awareness, increase engagements, boost sales, or improve brand loyalty, Amazon Pay per Click (PPC) advertising will help you achieve the results you need to compete in Amazon’s competitive marketplace. 

In fact, studies have shown that Amazon PPC ad campaigns are 41% more effective for driving brand awareness than cross-media campaigns or Amazon marketing services that don’t include Amazon PPC ads. Of course, there’s one question most people have in mind before they start a new advertising campaign,“how much is this going to cost me?” 

The answer to that question all depends on what you want to accomplish and the strategy you use to achieve that goal. Untangling the complexities of Amazon advertising is the goal of this post. Because, once you know what you’re looking at, from that point forward, everything just gets easier!