As customer acquisition costs continue to rise and data deprecation poses growing constraints, delivering the most effective customer experience (CX) has become more challenging than ever. To tackle this issue, combining CRM and commerce is crucial for end-to-end customer engagement. Both CRM and CX decision-makers understand that integrating CRM and commerce data is essential for remaining competitive and achieving success. Join us for an exclusive discussion and in-depth analysis of the research commissioned by Publicis Commerce and conducted by Forrester Consulting, which delves into the challenges and opportunities of leveraging CRM and commerce data to build outstanding customer experiences.

Speakers: 

Amy Lanzi, Chief Executive Officer, Digitas North America

In her current role as CEO of Digitas North America, Amy will focus on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services; infused with a commerce lens will lead the agency forward in the next generation of growth. Prior to joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit comprised of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands.

Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity.

Prior to joining Publicis, Amy spent 20+ years at Omnicom's TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville and London.

Ted Schadler, VP, principal analyst at Forrester Research 

Schadler’s work at Forrester spans 26 years, starting with the early days of the internet and consistently analyzing the effects of software and disruptive technologies on consumers and businesses. As part of the technology executive research team, Schadler’s research and guidance focuses on the CIO’s role in the growth agenda, experience-led growth and commerce as a unifying force, and co-innovation partnerships. Schadler is the co-author of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014) and of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business.