The flexibility of programmatic advertising is its selling point, especially when advertisers are up against an unpredictable economy. In fact, programmatic display ad spending is on track to grow by 17% in the US, according to our forecast.

But with privacy concerns underpinning every strategy conversation, advertisers are putting more focus into data security and sustainability while saying goodbye to complicated and murky programmatic supply chains.

In this Meet the Analyst Webinar, our senior analyst Evelyn Mitchell will help you understand the key questions you should be asking to make the most of your programmatic spending.

You’ll learn why:

• Programmatic ad spending will remain strong, especially in the US
• Video will dominate programmatic ad spending
• Advertisers favor closed and private ecosystems
• Now is the time to test privacy-first targeting and measurement strategies

After her presentation, Evelyn will be joined by Lina Wangfang, senior director, inventory at StackAdapt. Don’t miss it!