Converting Screen Shoppers Into Buyers

The past two years-plus have resulted in significant shifts in consumer behavior. As a result of consumers’ increasing penchant for shopping online, the e-commerce landscape has become hypercompetitive. Retailers are investing significant resources in driving traffic to their websites through a combination of channels, yet far too often that traffic isn’t converting once on a store’s site. The opportunity is there for retailers to capitalize on increased online traffic and grow their e-commerce revenues.

 

The good news for retailers is that there are technology solutions for their customer experience challenges. The latest report from Total Retail and Bolt dives into steps retailers can take to optimize the customer experience across three phases of the purchase journey: pre-checkout, checkout, and post-checkout.

 

Download this informative report to take the next step in converting a higher percentage of online browsers into buyers who come back to shop again — driving all-important customer lifetime value at a time when online acquisition costs continue to rise.



Request Free!