The direct marketing landscape has been in a constant state of movement in recent years. Marketing leaders have altered and re-altered strategies to meet consumer expectations, smooth data privacy friction, and relieve digital burnout – making offline mediums more dynamic and valuable than ever.

Motivated to reach their audience, marketers are leveraging a mix of print and digital touchpoints to move consumers through the purchase path. The longevity and sustainability of direct mail continues to position it as a top channel in current and future marketing strategies.

This research explores how brands are using direct mail, overall channel performance, digital integration tactics, top challenges, and insights into 2023 direct marketing strategies.