The impact on brands is obvious. In turn, the impact on marcomms leaders representing those brands – YOU – is obvious.

The gut reaction of many to this situation is to “go dark,” pull back and ride out to storm. However, savvy brands realize that is not the proper path. In fact, just about half (49%) of respondents to a recent Bospar/Propeller Insights survey feel that going dark will actually cost the company more in the long run.

OK. You need to stay aggressive with your messaging. You need to stay committed to comms. But how do you do that amid a rough economy when the specter of budget cuts hangs over your head? How do you propel your brand forward while market conditions make it an accomplishment just to maintain the status quo?

The answers you seek will be found in this webcast, presented by Bospar, in partnership with PRWeek. And they will be provided in both an inspirational and tactical way that you can implement immediately, by a quartet of esteemed industry leaders.

During these 60 minutes, you’ll learn about:

-The opposite of “going dark.” How to wisely and efficiently maintain and build brand awareness and market share

-Modifying your social media content to be bear-market appropriate

-Tapping even more liberally into the power of collaboration

-Adjusting your marketing mix to best prepare for a recession

-And much more

Featured speakers:

-Kathryn Metcalfe, SVP and CCO, CVS Health

-Randy Cairns, VP, business and product communications, HPE

-Eric Chemi, SVP, broadcast, Bospar; former CNBC reporter

-Curtis Sparrer, founder, Bospar