The Curious Case for Mid-Market Retail Transformation

Mid-Market retail needs a new, innovative, and transformational approach to manage their stores and cross-channel business so they can offer customers a seamless experience during the entire customer experience lifecycle. This report will unravel short- and long-term business, strategic, and technology implications for Mid-Market retailers compared to the best practices of Best-in-Class retailers. This report will also discuss the role of new strategies and solutions that are shaping current and future customer and business objectives in the Mid-Market.

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