Brought to you from Content Marketing World 2022, join Danielle Amato, Segment Marketing Leader at Mercer, to uncover how pivoting to a new lead generation strategy dramatically boosted engagement, generating 2,770% more leads.

Marketers will learn:

• How to leverage first-party data and the right metrics to make strategic decisions that inspire results
• Ways to build content that speaks directly to your audience and increase engagement
• How to segment audiences for a hyper-targeted approach to drive buyers through the funnel
• Ways to reach your in-market audience
• Proven tips to decrease costs and increase engagement requests

Are you ready to learn how you can pivot your marketing strategy for sales-approved results?