Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines.