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It emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that product marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing is expected to reach $5.7 billion by 2016, with mobile marketing accounting for much of that rapid growth. But what exactly does the term ‘interactive marketing’ mean? |
