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According to MarketingSherpa, B2B marketing teams send 61% of their leads to sales while only 27% turn out to be qualified leads. This mismatch between sales and marketing teams’ expectations is a significant factor in lengthening the sales cycle. In fact, a study by SiriusDecisions found that the typical sales cycle has lengthened by 22% over the past 5 years. So, if you’re a martech provider looking to connect with technology marketers, what can you do to grab their attention and ultimately speed the sales cycle? Download this guide to learn 5 tips and tricks to accelerate your pipeline and speed up your sales cycle. |
