Drawing on his background in art and design, sales consultant Mark Donnolo explains what creativity involves and how to master it. He lays out a comprehensive, detailed “Innovative Sale” program that salespeople can implement to develop unique, appropriate sales solutions for their customers.

In this summary, you will learn:

• How the “Innovative Sale” approach helps salespeople devise creative solutions for customers
• How to apply six principles from the art world to become a better salesperson
• How to design an effective sales value proposition

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