A majority of digital marketers for many small and medium businesses (SMBs) are combining email and content marketing strategies to optimize results. Their biggest struggle? Improving the quality of their leads and increasing conversion rates.

We partnered with Ascend2 to gather insights from marketing influencers from 145 businesses with 500 or fewer employees. The resulting quick-reference infographic is packed with easily digestible data on how businesses are developing and implementing their content marketing strategies.

Download the infographic to find out:

- The top strategic priorities and the most common barriers to success

- The most effective channels for marketing content

- Which digital content types are most effective