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Social media is always evolving and as a marketer we are challenged to keep up with the changing tides. This 90 minute training course shows you how to build your strategy, tips for Twitter and Facebook, and how to measure your results. You’ll discover important do’s and don’ts and learn new ways your business can benefit from social media marketing. This course includes: Section 1: Building a Social Media Marketing Strategy 1: The Pros & Cons of Social Media Marketing 2: Developing a Social Media Marketing Plan 3: Managing Your Social Media Schedule 4: Building a Social Media Toolbox 5: RSS Feeds and Pinging 6: Creating Content and Getting it Noticed Section 2: Marketing on Facebook and Twitter 7: The Advantages of Twitter 8: Do’s & Don’ts of Marketing on Twitter 9: Using a Twitter Application 10: Building A Facebook Brand Page 11: Building A Facebook Content Strategy 12: Getting the Scoop on Your Fans with Facebook Insights Section 3: Jumping to Other Platforms 13: Defining Social Media 14: The Benefits of Google+ 15: Connecting with LinkedIn 16: Assessing Minor Social Platforms Section 4: Analyzing Your Data 17: Planning a Measurement Strategy 18: Analyzing Content-Sharing Metrics 19: Diagnosing and Fixing Social Media Marketing Problems Section 5: The Part of Tens 20: Ten Steps in a Social Media Marketing Plan Take the Social Media Marketing All-in-One For Dummies Video Training Course and reach more customers, make more sales, boost your bottom line today! |
