One important area where organizations can use technology to improve productivity is by integrating the applications they use in their front-office and back-office operations. Such integration allows organizations to access accurate and comprehensive information that delivers a full customer view from all areas of the organization. It also allows organizations to automate “straight-through” end-to-end business processes, such as the quote-to-cash cycle.

This white paper describes why CRM-ERP integration is necessary and how it drives improved productivity by:

   • Reducing duplication of data-entry tasks.

   • Empowering employees with the right information at the right time.

   • Streamlining business processes through automated workflow.

   • Improving organizational task management.

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