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Based on a global survey of more than 2,500 marketers, this report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:- B2C brands will focus on targeting and personalization
- Two-thirds of respondents will experiment with new media
- Brands will zero in on mobile customer behavior
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