If we don’t have a universal understanding of CX, how do we know if we are meeting customer expectations? 

Arm Treasure Data and Forbes Insights conducted a worldwide survey of over 1,000 consumers and found that 77% consider a company’s customer experience just as important as the quality of its products and services. However, there are gaps when it comes to understanding what CX really is.

With this comprehensive report, you can fast-track your understanding of customer experience.

Included in this report:

• How persuasive and profitable a positive customer experience can be for consumers
• What risks businesses currently face by standing still
• How to use the CX value-generation framework to prove the ROI of your efforts