It has never been more important to stand out in the automotive market - and staying ahead of the ‘mega’ and ‘mini trends’ is crucial for brands in standing out against the competition.

Now more than ever, the industry is, as we speak, adapting to turbulent changes in consumer behaviour sparked by the 2020 coronavirus pandemic. Automotive brands need to take control of their data and use these insights to tailor the customer experience.

Outlining the key automotive trends for consumers in 2020, this Acxiom report collates insight from 4,000 consumers.

What’s in this report?

• Understand the key consumer trends in automotive today
• How do these trends differ across the generations?
• What’s driving the state of data-driven marketing in automotive?
• Actionable insights on how brands can stay competitive
• Download the report to deliver the data-driven marketing your customers expect and deserve