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The production and management of large volumes of content is fast becoming an expected part of a marketer’s role. What isn’t growing as rapidly, is the understanding within an organization of how imperative it is to have a digital asset management solution in place to best manage the sheer volume of rich media assets that form part of this content. With the correct solution in place, some of the key challenges identified by marketers in a recent study conducted by the CMI and Marketing Profs can be addressed including those surrounding the “integration of content creating groups” and the “creation of content that engages”.
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