Prospecting efforts will rely heavily on insights only big data can provide, now in 2020 and beyond. Begin here and learn how credible data can build your sales funnel on a solid foundation and qualify prospects.

• Getting to prospects early in the sales cycle.
• Leverage multichannel marketing campaigns.
• Understand what prospects want.
• Align sales and marketing strategies.

This e-book will help you better understand and implement effective prospecting efforts from your marketing team to your sales team. In the next decade, big data will continue to be a driving force behind every customer interaction.