It’s all too easy to think that optimisation in B2B marketing is about simple tweaks — changing some copy here and there, trying out a new campaign or testing new accounts or markets. 

But driving demand and generating leads is much more than just getting form fills. You need to hit them with a compelling offer, win enough trust to capture their contact details and then engage them multiple times to get them ready for sales.

Download the guide, “How to Optimise Lead Acquisition,” to learn:

• How you can assess the performance of each of your channels to optimise for impressions and clicks.
• The key factors that boost the performance of your landing pages.
• How to optimise your webinar attendance rate.
• How optimising for engagement can turn more of your contacts into qualified leads.