Why is data-driven marketing in Travel so hard?

Marketers have talked about data-driven marketing for decades. But it remains a challenge for most. The key question here is, why? 

Outlining actionable steps to data-driven success in the travel industry, this Acxiom and Savanta report collates insight from some 250 senior marketers, data influencers and decision-makers. 

Key takeaways: 

• Three fundamentals every data-driven marketer should do to achieve a truly data first marketing strategy
• Key insight and statistics into the state of data-driven marketing in travel
• Actionable steps to a truly data-driven approach to travel; for competitive success, seamless customer experiences, greater trust and long-term loyalty

Download the report now to deliver the data-driven marketing your customers expect and deserve.