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Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, featuring key insights from author, blogger and analyst, Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
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